Find a specific example of how a company is using each method below:
Blog
Interactive advertisement
Search engine
Online partnerships or affiliate marketing
RSS feeds
Social networking
Gadgets
By the way, the examples you find do not all have to come from the same company.In your group blog, list all the examples you find, together with links to each example. Also provide a description of the effectiveness of each example.
Here is my research, let's discuss!
回覆刪除[Blog]
Blogger (www.blogger.com)
Blog is like a online diaries, user can share their expression, experience, photos, web-site or other media that post on their homepage. Furthermore, visitors can leave a message to blog owner.
[Interactive advertisement]
[Search engine]
[Online partnerships or affiliate marketing]
[RSS feeds]
[Social networking]
Facebook (www.facebook.com)
Facebook is free to register which allows user add friends and write a message, post photos/videos on user's homepage, when user update the personal information, it will automatically to notify friends about themselves. Moreover, user can choose to join one or more networks organized by region, group, school, etc., this will help user can communicate with other members of the same group/network.
[Gadgets]
[Search Engine]
回覆刪除yahoo (hk.yahoo.com)
yahoo is typically search engine. Free of charge to search and locate the website for all kind of product.
It's also a good platform for the online marketing. Most of the firm buy the key word search for their product or company name. The web traffic brough from search engine will help the company in brand building and product promotion.
[Social networking]
回覆刪除Facebook (www.facebook.com)
Following Ching's opinion, social networking is also a innovated promotion tool for online marketing.
The Facebook's cutie gift is a virtual gift giving function. For example, user would send a virtual gift of Sony Cybershot digital camera to their friend in the birthday. Although it's not true, the user will be happy to receive the gift card. Sony have taken an adv. in brand building too.
作者已經移除這則留言。
回覆刪除[Gadgets]
回覆刪除About Hong Kong Typhoon Alert (Mac OSX Dashboard Widget):
http://www.apple.com/downloads/dashboard/information/hongkongtyphoonalert.html
A Dashboard widget that checks the Hong Kong Observatory for severe weather alerts (thunderstorms, typhoons, rainstorm warnings and more), and displays the relevant alert on your dashboard to show you when trouble is on the way.
A useful widget for HK people specially for those who are working in an office environment. Internet makes our life easier!
You've made a good start !
回覆刪除For Facebook, could you provide a screen shot of the virtual gift of Sony Cybershot camera that was mentioned ?
For Yahoo search engine, provide an example/description of a specific company that advertises on this search engine and the keyword that their advertisement is tied to.
For blogger, you may find an example of a company that uses blogger to host their blog or has their own company blog on their web site.
The Hong Kong Typhoon Alert Widget is a good example !
作者已經移除這則留言。
回覆刪除[Online Partnerships or Affiliate marketing]
回覆刪除OpenRice - Hong Kong Restaurants Guide
http://www.openrice.com/restaurant/index.htm
OpenRice.com had became the most systematic and powerful search enginee which provided the full on information of local restaurants and blogs sharing according to your own personal experience. Now they had also provided the information from Macau and Shengzhen restaurants; which able to cater different needs and expectations of target customers.
They also provide a back up advertiser for their online marketing where an online retailer pays sites that link to it for referrals. http://www.pixelmedia-asia.com/
[RSS feeds]
回覆刪除Nippon Paint
http://www.nipponpaint.com.hk/eng/about/about.php
The successful area of the Nippon Paint website; which able to provide professional advice from different areas of painting exquiries. Such as architectural, interior, furnitures etc. They have updated information pop up to alert your attention everytime you browse their website. In additional, I found it very interesting when you search under Inspiration> Color Creation. It provides an interactive color matching on different room inside the household by yourself.
I've noted the additional graphics (e.g. Facebook example).
回覆刪除For RSS feeds, I visited the Nippon Paint example where users can try out different colour palettes on different rooms of the house. I agree this is an innovative method to engage the customer's colour senses more deeply. This example doesn't use RSS though so I wonder if you may want to classify it under another method or put it under its own method (e.g. online customer experience) ?
A good example of RSS can be found on newspaper web sites (e.g. mingpao).
Hope this helps !
Once you have finalized your answers, you may consolidate them into a single post that appears right on your blog (instead of under the comments).
回覆刪除